Dataclysm: Love, Sex, Race, and Identity–What Our Online Lives Tell Us about Our Offline Selves

Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves Author Christian Rudder
ISBN-10 0385347391
ISBN-13 9780385347396
Year 2015-09-08
Pages 320
Language English
Publisher Broadway Books
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A New York Times BestsellerAn audacious irreverent investigation of human behaviorand a first look at a revolution in the making Our personal data has been used to spy on us hire and fire us and sell us stuff we dont need In Dataclysm Christian Rudder uses it to show us who we truly are For centuries weve relied on polling or small scale lab experiments to study human behavior Today a new approach is possible As we live more of our lives online researchers can finally observe us directly in vast numbers and without filters Data scientists have become the new demographers In this daring and original book Rudder explains how Facebook likes can predict with surprising accuracy a persons sexual orientation and even intelligence how attractive women receive exponentially more interview requests and why you must have haters to be hot He charts the rise and fall of Americas most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter He shows how people express themselves both privately and publicly What is the least Asian thing you can say Do people bathe more in Vermont or New Jersey What do black women think about Simon Garfunkel Hint they dont think about Simon Garfunkel Rudder also traces human migration over time showing how groups of people move from certain small towns to the same big cities across the globe And he grapples with the challenge of maintaining privacy in a world where these explorations are possible Visually arresting and full of wit and insight Dataclysm is a new way of seeing ourselvesa brilliant alchemy in which math is made human and numbers become the narrative of our time From the Hardcover edition

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