The Cluetrain Manifesto

The Cluetrain Manifesto Author Rick Levine
ISBN-10 OCLC:851335612
Release 2011
Pages 298
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The Cluetrain Manifesto has been writing in one form or another for most of life. You can find so many inspiration from The Cluetrain Manifesto also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Cluetrain Manifesto book for free.



The Cluetrain Manifesto

The Cluetrain Manifesto Author Rick Levine
ISBN-10 9780465004140
Release 2009-06-30
Pages 320
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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.



The Cluetrain Manifesto Tenth Anniversary Edition

The Cluetrain Manifesto  Tenth Anniversary Edition Author Rick Levine
ISBN-10 OCLC:641497307
Release 2009
Pages
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The Cluetrain Manifesto Tenth Anniversary Edition has been writing in one form or another for most of life. You can find so many inspiration from The Cluetrain Manifesto Tenth Anniversary Edition also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Cluetrain Manifesto Tenth Anniversary Edition book for free.



The Intention Economy

The Intention Economy Author Doc Searls
ISBN-10 9781422184028
Release 2012-04-10
Pages 256
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Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?



Momentum

Momentum Author Allison Fine
ISBN-10 0787988219
Release 2006-09-30
Pages 256
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A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.



Everything Is Miscellaneous

Everything Is Miscellaneous Author David Weinberger
ISBN-10 0805088113
Release 2008-04-29
Pages 277
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The seminal author of Small Pieces Loosely Joined analyzes the implications of the digital revolution in terms of modern-day business, education, politics, science, and culture and explains how to take advantage of the new emphasis on the miscellaneous and the deluge of information in both the workplace and in one's personal life. 60,000 first printing.



The Face to Face Book

The Face to Face Book Author Ed Keller
ISBN-10 9781451640069
Release 2012-05-22
Pages 287
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Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.



Bricklin on Technology

Bricklin on Technology Author Dan Bricklin
ISBN-10 9780470500583
Release 2009-04-15
Pages 372
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In a world that divides us, technology creates connection. Cell phones, e-mail, digital cameras, personal Web sites—they all join us, however tenuously, to what we value. Is connectivity what we’re willing to pay for? Should technology be our servant or a tool that helps us do other things? What can we really learn from Napster? What would intelligent standards for touch-screen user interface look like? How does technology evolve, and what drives that evolution? For Dan Bricklin, technology cannot exist independently of the lives and needs of those who use it. For more than a decade he has shared his thoughts on this essential interdependence in blogs, podcasts, and essays. This volume compiles those observations, putting together case histories and new reflections for a fascinating study of how people and technology affect one another. Whether you’re a software developer or a student of human nature, you’ll find yourself drawn into this most intriguing discourse—because you are its subject.



Gonzo Marketing

Gonzo Marketing Author Christopher Locke
ISBN-10 9780786748723
Release 2009-06-17
Pages 256
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A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.



Too Big to Know

Too Big to Know Author David Weinberger
ISBN-10 9780465038725
Release 2014-01-07
Pages 256
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowledge seeker . . . if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts. This groundbreaking book shakes the foundations of our concept of knowledge—from the role of facts to the value of books and the authority of experts—providing a compelling vision of the future of knowledge in a connected world.



Naked Conversations

Naked Conversations Author Robert Scoble
ISBN-10 9780471790235
Release 2006-04-12
Pages 251
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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.



Ambient Findability

Ambient Findability Author Peter Morville
ISBN-10 0596553013
Release 2005-09-26
Pages 208
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How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet. The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life. Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately. "A lively, enjoyable and informative tour of a topic that's only going to become more important." --David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto "I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation "Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain." --Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity "Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us." --Steve Papa, Founder and Chairman, Endeca "Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book." --Jesse James Garrett, Author, The Elements of User Experience "It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home." --Marcia J. Bates, Ph.D., University of California Los Angeles "I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future. --Jared Spool, Founding Principal, User Interface Engineering "In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers." --Gary Marchionini, Ph.D., University of North Carolina "Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too! --Joseph Janes, Ph.D., Founder, Internet Public Library



Simply Seven

Simply Seven Author Erik Schlie
ISBN-10 9780230308176
Release 2011-10-12
Pages 196
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Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes



Slack

Slack Author Tom DeMarco
ISBN-10 9780767908993
Release 2001-11-27
Pages 240
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To most companies, efficiency means profits and growth. But what if your “efficient” company—the one with the reduced headcount and the “stretch” goals—is actually slowing down and losing money? What if your employees are burning out doing the work of two or more people, leaving them no time for planning, prioritizing, or even lunch? What if you’re losing employees faster than you can hire them? What if your superefficient company is suddenly falling behind? Tom DeMarco, a leading management consultant to both Fortune 500 and up-and-coming companies, has discovered a counterintuitive principle that explains why efficiency improvement can sometimes make a company slow. If your real organizational goal is to become fast (responsive and agile), then he proposes that what you need is not more efficiency, but more slack. What is “slack”? Slack is the degree of freedom in a company that allows it to change. It could be something as simple as adding an assistant to a department, letting high-priced talent spend less time at the photo copier and more time making key decisions. Slack could also appear in the way a company treats employees: instead of loading them up with overwork, a company designed with slack allows its people room to breathe, increase effectiveness, and reinvent themselves. In thirty—three short chapters filled with creative learning tools and charts, you and your company can learn how to: ∑make sense of the Efficiency/Flexibility quandary ∑run directly toward risk instead of away from it ∑strengthen the creative role of middle management ∑make change and growth work together for even greater profits A innovative approach that works for new- and old-economy companies alike, this revolutionary handbook will debunk commonly held assumptions about real-world management, and give you and your company a brand-new model for achieving and maintaining true effectiveness—and a healthier bottom line. From the Hardcover edition.



Blogging

Blogging Author Jill Walker Rettberg
ISBN-10 9780745641348
Release 2008-08-04
Pages 176
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Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.



Enterprise 2 0

Enterprise 2 0 Author Niall Cook
ISBN-10 0566088002
Release 2008
Pages 164
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This book helps you navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organization and create an environment for social software to flourish.



Blown to Bits

Blown to Bits Author Harold Abelson
ISBN-10 9780137135592
Release 2008
Pages 366
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Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to-the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call To The human consequences of the digital explosion.