Research Methods for Business: A Skill-Building Approach

Research Methods for Business: A Skill-Building Approach Author Uma Sekaran
ISBN-10 111994225X
ISBN-13 9781119942252
Year 2013-04-08
Pages 436
Language English
Publisher Wiley
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Research Methods for Business A Skill Building Approach is a concise and straightforward introduction for students to the world of business research The skill building approach provides students with practical perspectives on how research can be applied in real business situations Maintaining Uma Sekarans popular and accessible style of writing Roger Bougie draws upon his extensive experience of the field to present an up to date guide on business research for the aspiring future manager The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research This edition includes a range of new material on alternative approaches to business research including three new chapters on The Critical Literature Review Observation and Questionnaires Other chapters on The Broad Problem Area and Defining the Problem Statement Research Design Interviews and The Research Report have also been substantially revised The new edition also features cases from Europe Asia and the US to give students a global view of modern business research methods Examples are drawn from different areas of business such as human resources management strategic management operations management finance accounting and information management to provide students with a comprehensive overview of the applications of research methods An extensive set of resourcesaccompany this text including Video material developed by the author giving extra explanation on difficult topics PowerPoint slides for each chapter Additional case studies Lecturer test bank including multiple choice true false short answer and essay questions Data sets Over 250 quiz questions for students self study Find out more about these resources and visit our showcase site at http www wileyresearchmethodsforbusiness com An interactive e Book is included with this text featuring a wealth of embedded media including 20 videos online case studies self test quizzes and flashcards View a demo of this e book at http www wileyresearchmethodsforbusiness com

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