The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Author eric ries
ISBN-10 0670921602
ISBN-13 9780670921607
Year 0000-00-00
Pages 320
Language English
Publisher Viking
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Most startups fail But many of those failures are preventable The Lean Startup is a new approach being adopted across the globe changing the way companies are built and new products are launched Eric Ries defines a startup asan organization dedicated to creating something new under conditions of extreme uncertainty This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively Inspired by lessons from lean manufacturing it relies on validated learning rapid scientific experimentation as well as a number of counter intuitive practices that shorten product development cycles measure actual progress without resorting to vanity metrics and learn what customers really want It enables a company to shift directions with agility altering plans inch by inch minute by minute Rather than wasting time creating elaborate business plans The Lean Startup offers entrepreneurs in companies of all sizes a way to test their vision continuously to adapt and adjust before its too late Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever

Other Version:

The Lean Startup

The Lean Startup Author Eric Ries
ISBN-10 9780307887917
Release 2011-09-13
Pages 336